Our gratitude goes out to the charming Business Editor for the Witness (Durban edition) who interviewed our client Andy King regarding his business, Conker Exhibitions. We particularly love the title! Read more!
In line with our agency mantra connect people and ideas, we couldn’t resist the opportunity to offer bloggers insight to the world of PR. All in the name of sharing and caring. Read Blogging Like a Boss, on our favourite blog spot, SA Bloggers. As always, big thanks to Sandy for giving us the opportunity. Read more!
We feel privileged to have been invited to write for the South African Bloggers website. We first met founder Sandy Nene in May this year. He is such an inspiration to us, as well as many young South Africans. He’s full of ideas, energy and a good spoonful of entrepreneurial spirit. We couldn’t resist saying ‘yes!’ when he asked us to write for him. We decided to share some of our PR learnings, in order to help his followers skill-up in this age old art. Hope you enjoy the read: Wannabe, a PR Rockstar? P.S. the photo will make sense once you’ve read the article… Drop us a line on Twitter and let us know what you think? Read more!
In 2012 we were awarded the Durban Motor Show social media account. The fan numbers were low (210 odd). Our objective was to swell the community, create chatter, and support the relaunch of the show following a 3 year hiatus. Fast forward 2 1/2 years and we’re proudly managing all of Conker Exhibitions and H&G Exhibitions social platforms. What started off as a community of no more than 500 fans, has now grown to over 28,000 people. For provincial shows, on once a year, for a couple of days…we think it’s pretty good. Read more!
We were delighted to be approached by the founder of SA Good News to support the growth of his already impressive fan base on Facebook and Twitter. To call us patriotic is an understatement. The words ‘Proudly South African’ can be found inked somewhere, on someone in the team, we’re sure of it. We could not say no to an opportunity to help South Africans, locally and abroad, remember and celebrate all the great things about this beautiful country. Read more!
We tracked down four inspiring women who have succeeded in business positions once considered the preserve of men. The activity was to support the launch of the new ladies work shoe by Beier Safety Footwear, called Sisi. Thanks to Conversation Lab who gave us the opportunity to work with them on this brand. We loved the Big Swing experience with Tracey; the Durban Harbour tour with Tug Boat Fleet Manager Xoliswe; the engineering insight with Jeshika; and finally the site tour with a then very pregnant, Site Manager, Cara. Read more!
Our founder Michelle Lewis spent some time with the glamorous Minnie Dlamini at the Beier Safety Footwear event organised by Conversation Lab. The innovative KZN business launched the new Sisi range of footwear which is made specifically for the female foot. We were tasked with inviting and hosting some of South Africa’s top journalists at the event, some of which flew in specifically for the launch. Daily Post journalist Robert Jean-Jacques, all the way from Cape Town. Read more!
The first year we worked with the SupaDrift crew to get the press talking about them, we landed racking up R5,9 million worth of press coverage (AVE, 2013). If we were to do the horrible sum of multiplying this number by ten gazillion to get the PR value, it would be even more impressive! This year, mid-year results match this number, and by November 2014 press coverage is expected to exceed R12 million. We think our Clients and their sponsors are going to be pleased. Now, where’s the close button on that spreadsheet…. Read more!
Yes, we’re going to boast. We secured the first ever drift event to take place in Durban City. In November 2012 we turned a City run car park in to a motor wonder world with the SupaDrift crew. The event was part of the Durban Motor Show, managed by Jawbone. Over 12,000 people attended that year. To say we were pleased is an understatement. Read more!
Supa Mama owned the press limelight. We secured 75% share of voice online during the campaign period. The remaining 25% was made up of national category competitors such as Tuffy’s and Glad. Read more!
We received widespread support by KZN journalists and bloggers, who positively reported on the Supa Mama brand, praising Thina Maziya for her efforts. We were aiming for blanket converage in provincial media, and in addition, interest extended in to national titles, supported by news heavyweights such as Mail & Guardian and News24. Read more!
Thanks to our clever Social Media Managers, the Secrets Make You Sick community grows daily. The motivational approach we’ve taken resonates with followers who look to Trevor for daily inspiration. We started with just 245 fans and today the Facebook page is well over 9,300 (7 Aug 2014). Read more!
Amoungst some of the most rewarding parts of our job is the opportunity to genuinely change lives for the better. We have got so much satisfaction from securing speaking opportunities for Trevor Kleinhans. To date he’s spoken at Rosebank University, Varsity College throughout KZN, ICESCA, to name a few. #RevealtoHeal is a campaign we are pioneering via colleges and universities in South Africa. The intention is to encourage people to share their secret and in doing so begin the healing process. These cards are distributed by Trevor at his talks where students are encouraged to take the first step – even if it is anonymously. Read more!