Our love affair with drifting started in 2012 when we approached the predominantly Gauteng regional series, SupaDrift, to help them better establish a presence in KZN. We went on to negotiate a ground-breaking deal with the Durban Motor Show and Durban City. In November 2012, we set up a full Motorsport South African endorsed track, right in the middle of Durban city! Over 30 drivers from around the country travelled to Durban to compete over the three Durban Motor Show exhibition days.
Following the success of the 2012 activity we were commissioned to support the development of the series in 2013 from a regional event to a national championship. This involved negotiating another event in Durban, only this time it would be to crown the first-ever national drift champion. Furthermore, our public relations services were commissioned to drive the press campaign throughout 2013.
The response to the event and the press coverage was and continues to be unprecedented. Dubbed the world’s fastest growing motor sport, the SupaDrift Series has matured in to a regular feature on the motorsport calendar in South Africa.
We’re proud to be part of the sideways action. Below are just a few highlights from the past years: