We felt privileged to be approached by digital marketing agency Conversation Lab to provide public relations support to Supa Mama. This inspiring business has given work to over 100 previously unemployed rubbish collectors, who save over 5 tonnes of plastic waste from landfill each week. Supa Mama turns this undervalued commodity in to black trash bags that are sold at market-related prices in KZN supermarkets. Founder of the business, Thina Maziya, focused us on securing press coverage in the province where her products were stocked. We were not surprised by the response we received from press on this inspiring brand.
The story was successfully translated across multiple categories. Placement was achieved via targeted angles sold in to the following categories: women, business, consumer products, parenting, entrepreneurship, news, in-flight magazines.
Some of our proudest moments an be found in related blogs below.