The first year we worked with the SupaDrift crew to get the press talking about them, we landed racking up R5,9 million worth of press coverage (AVE, 2013). If we were to do the horrible sum of multiplying this number by ten gazillion to get the PR value, it would be even more impressive! This year, mid-year results match this number, and by November 2014 press coverage is expected to exceed R12 million. We think our Clients and their sponsors are going to be pleased. Now, where’s the close button on that spreadsheet….